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Wella salon Exclusive STYLING
  • Wella product
  • Wella product
  • Wella product
  • Wella product
  • Wella product
  • Wella product

Foundation for every style

Velvet AmplifierStyle Primer - Hold level 2
This concentrated serum improves manageability and amplifies styling control for smooth, responsive styling.
Distribute 1 pump through damp hair before styling, then blowdry to achieve your desired shape.

MARIE CLAIREʼS BEST BEAUTY PRODUCTS AWARD WINNERNamed by the beauty experts at Marie Claire Magazine as one of “25 New Products Thatʼll Change Your Life.” Wella Velvet Amplifier is a 2012 Best Beauty Product.

Flowing FormSmoothing Balm - Hold Level 2
This lightweight smoothing balm reduces frizz while increasing flexibility.
Apply 2 - 5 pumps and work thoroughly through the mid-lengths and ends and blow dry.

Elastic Energy Curl Enhancing Mousse - Hold Level 2
Boost the energy of your curls with irresistible definition and virtually frizz-free shine.
Apply a small amount of creamy mousse to damp hair. Comb through and diffuse to create curly shapes. Or, throw your head forward, apply, and dry with an anti-gravity technique.

Natural VolumeStyling Mousse - Hold Level 2
Easy-to-create volume that gives hair
Distribute evenly from root to end on damp hair, then blow dry for light, natural support of fine or limp hair natural movement and catches attention.
On damp hair, distribute evenly from root to end. Blow dry into fine or limp hair for light, natural support.

Curl Craft Wax Mousse - Hold Level 3
A distinctive foaming wax that shapes and creates supple curls that are full of life and vitality.
Distribute a small amount into damp hair and gently form individual curls around your finger.

Extra VolumeStyling Mousse - Hold Level 3
Craft indulgent movement and variation for both creative and classic hair styles.
On damp hair, distribute evenly from root to end. Blow dry with over-direction to the root for voluminous support.

Wella salon Exclusive STYLING
  • Wella product
  • Wella product
  • Wella product
  • Wella product
  • Wella product
  • Wella product
  • Wella product
  • Wella product

Shape, texture & definition for every style

Smooth BrillianceShine Pomade - Hold Level 1
Add a finishing touch to your smooth style with natural anti-frizz definition and shine.
Distribute a thin layer onto the palm of your hand and softly sweep into your hair to smooth your style.

Thermal ImageHeat Protection Spray - Hold Level 2
Shield and help protect while keeping hair cooler during dry stage styling with flat irons and curling irons.
Shake well and spray section by section at arm's length onto dry hair during heat styling.

Ocean SpritzBeach Texture Hairspray - Hold Level 2
Surf the waves of your hair toward that matte, carefree beach hair look.
Set the beach look by spraying into dry hair. Scrunch or shape your beach style using your fingers and air dry.

Real Beauty Readerʼs Choice Award WinnerChosen by the readers of Real Beauty. Wella Ocean Spritz Beach Texture Spray is one of the 25 favorite new products for 2011.

Texture TouchReworkable Clay - Hold Level 2
Play with your style and reshape your texture with this strong defining clay.
Start by melting a small amount across your fingertips, then sculpt into dry hair. Shape and rework as often as you want.

Create CharacterTexturizing Spray - Hold Level 3
Enhance the texture of your hair with curly and curvaceous shapes.
Spray to dampen hair, then manipulate waves or curls as desired. Air dry into naturally energetic curls.

Pearl StylerStyling Gel - Hold Level 3
Lift, texturize or tousle hair for compelling styles that reveal a pearl shine finish.
Distribute one or two pumps into your palms, then work into dry hair to texturize or tousle your style.

Rugged FixMatte Molding Crème - Hold Level 3
A matte paste you can rely on to give your hair edgy definition and hold.
Manipulate with your palms into dry hair to shape and texturize rugged looks with a matte finish.

Sculpt Force Flubber Gel - Hold Level 4
Sculpt dramatic defined shapes with acrylic shine and a professional grade strength of hold.
Squeeze into palms to immediately shape your dry style, working bit by bit into hair with this fast-dry-formula before your style sets.

Wella salon Exclusive STYLING
  • Wella product
  • Wella product
  • Wella product

Finish and enhance every style

Mirror Polish Shine Serum - Hold Level 1
Reflect the magnetism of your straight or wavy style with natural control that tames frizz and gives a precious glossy finish.
Apply one to two pumps, dependent on hair length, to dry hair. Use your palms to stroke away frizz from roots to ends.

Stay EssentialFinishing Spray - Hold Level 2
Suspend your finished style

Stay FirmFinishing Spray - Hold Level 3
Hold your flawless, finished style with controlled fixation.
Shake well, hold at arm’s length, then evenly spray to seal in the energy of your style.



    Combine wet, dry and finish-stage products to create an endless range of expressive looks that bring out the best in you:
    New Wella Professionals Styling makes this process enjoyable for all, says international stylist Eugene Souleiman.



    Discover your most charismatic style and express it to the full with NEW Wella Professionals Styling.

    Take the charisma test

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    WELLA VELVET AMPLIFIER Marie Claire named Velvet Amplifier a 2012 Best Beauty Product.

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