Wella

FIND

GO
COLLECTION
Color Touch salon Exclusive COLOR
Discover the shades
salon Exclusive COLOR
  • Pure Naturals

    Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
  • Rich Naturals

    Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
  • Deep Browns

    Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
  • Vibrant Reds

    Choose from 24 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
  • Special Mix

    Choose from 6 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
Back to all products
Blondor salon Exclusive COLOR
Discover the shades
colortouch salon Exclusive COLOR
  • Relights blonde
  • Relights red
  • Relights Blonde

    Shine with a hint of color to subtly refresh highlights with a vibrant boost. 12 shades for all types of hair.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
  • Relights Red

    Shine with a hint of color to subtly refresh highlights with a vibrant boost. 12 shades for all types of hair.

    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
    shade
Back to all products
  • THE NEW 3D COLOR SERVICE

    AWAKEN YOUR CLIENTS' HAIR WITH NEW LIFE
    Liven up your clients hair with the new 3D Color Service for Brilliant Blondes and Vibrant Reds - Looks inspired by the Trend Vision 2011 trends PASSIONISTA and LUMINA.

    With Wella Professionals comprehensive portfolio you can truly enable 3D color effects…

    A NEW 3D TECHNIQUE FOR COLOR TOUCH
    A free-hand brick technique for a soft graduation of shades on different levels.

    INSPIRING FOR YOU, WEARABLE FOR YOUR CLIENTS
    The looks- inspired by TREND VISION 2011 trends Glamazon and Polaris- demontrate premium-looking 3D Color Effects on a range of rich natural, pure natural and deep brown shades styled to perfection with the Wella Professionals Styling range.

    Discover the service
  • INTRODUCING COLOR TOUCH

    INTRODUCING </strong>COLOR TOUCH

    LIGHT DANCING WITH COLOR - GIVE YOUR CLIENTS MULTIFACETED COLOR CREATIONS
    New Color Touch with LightColor complex puts the highest standards of demi-permanent color in your hands. Create hyper-natural nuances and an irresistible play on light thanks to the sophisticated mix of light-reflecting ingredients and iridescent color: a myriad of tonal effects that dance with light.
    MULTI-FACETED MAGIC
    Global ambassador of Wella Professionals color Josh Wood is an avid user of Color Touch.
    With up to 57% more multifaceted color and up to 63% more shine*, Josh gives his celebrity clients the star treatment - and thanks to its gentle ammonia-free formula, they keep coming back for more!

    * compared with untreated hair

  • WHAT'S NEW AND DIFFERENT?

    [LANG::colortouch-brandTab4

    OPTIMIZED FORMULA
    Proven in extensive salon testing with more than 500 clients
    · Improved color results: up to 57% more multifaceted color*
    · Improved shine: up to 63% more shine*
    · Improved shine: up to 63% more shine*
    · Improved tone durability: no tonal shifting
    · Improved fragrance
    *compared with untreated hair

    HOW IT WORKS
    Color Touch represents the highest standards of technical excellence, delivering stunning levels of multifaceted color through its new Light2Color Complex.

  • SERVICES AND TECHNIQUES

    Offer your clients an expressive touch of multifaceted color – and see heads turn!
    Appeal to their innate individuality with 4 color and shine services that can be tailored to every client:

    SERVICES</strong> AND TECHNIQUES SERVICES</strong> AND TECHNIQUES SERVICES</strong> AND TECHNIQUES SERVICES</strong> AND TECHNIQUES
  • WELLA ON YOUTUBE

    Wella image

    TRENDS AND TIPS FROM WELLA STYLISTS Subscribe to the Wella YouTube channel for trend tips from Wella stylists.

    Discover Wella on YouTube
  • BEHIND THE CHAIR STYLIST CHOICE AWARD WINNER

    Wella image

    WELLA KOLESTON PERFECT AND BLONDOR BehindTheChair.com named Wella Koleston Perfect the Favorite Permanent Color and Wella Blondor the Favorite Bleach Lightener for 2012.

    Discover Wella Professionals Products
  • AWAKEN YOUR SALON

    Get appointment cards, postcards, mirror stickers and much more...

    Download now
  • ORDER PRODUCTS

    Contact your Wella representative for all your professional products now.

    Contact
  • WELLA PROFESSIONALS USA ON FACEBOOK

    Wella image

    TRENDS AND INSPIRATION FROM WELLA Follow Wella for trends and inspiration from fashion and red carpet events.

    Discover Wella on Facebook