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Color Charm available in store COLOR
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color charm available in store COLOR
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  • Permanent Liquid | Permanent Gel | Demi-Permanent

    WELLA COLOR CHARM. UPDATED!

    with Liquifuse™ Technology


    VIBRANT, LONG LASTING, FADE RESISTA NT RESULTS
    • Infuses the hair with vibrant color molecules

    IMPROVED FLORAL FRAGRANCE
    • For a much more pleasurable coloring experience

    NEW SHADE FAMILY PACKAGING
    • Quickly identify Neutral, Ash, Gold, Warm and Red shades

    GREAT CONDITIONING
    • Saturates each strand to deliver great conditioning

    EXCELLENT GRAY COVERAGE
    • Colors even the most resistant hair

  • Permanent Liquid | Permanent Gel | Demi-Permanent

    PERMANENT HAIRCOLOR

    Color Charm is the haircolor that makes sense. It is easy to understand and formulate.

    Color Charm is:
    Dependable: Long-lasting, brilliant color results.
    Predictable: The color you want is always the color you get.

    Consistent: Guaranteed gray coverage.
    Reliable: Color results are true to tone.

    Color Charm provides:
    • New, easy to use Level & Base Shade Numbering System.
    • Mixes smoothly each time to allow for quick and easy application.
    • Economical 1:2 mixing ratio. Up to two re-touch applications per tube.

    Color Charm contains: A large shade palette.
    • 50 conditioning gel tube shades.
    • 70 liquid crème shades.
    • 8 toners.
    • 4 modifiers / intensifiers.

  • Permanent Liquid | Permanent Gel | Demi-Permanent

    DEMI PERMANENT HAIRCOLOR

    Choose Color Charm Demi to glaze, tone, enrich, blend or prepigment.

    Its no-ammonia formula delivers all of the color and shine without the worry or lift. The economical Wella 1:2 mix ratio means each tube creates 6 oz. of haircolor, enough for two applications.

    COLOR CHARM® DEMI-PERMANENT HAIRCOLOR IS GENTLE COLOR IDEAL FOR:

    • First-time color users. Match client's existing color to blend gray without noticeable outgrowth
    • Adding new richness or fashion tones to client's existing haircolor
    • Toning highlights
    • Creating lowlights
    • Glazing and "layered" color services
    • Refreshing faded haircolor without additional lift or ammonia
    • Immediate use after lightener or permanent wave services
    • Coloring relaxed hair
    • Color or Blend up to 50% gray
    • Quick Color Services, processes in 20 minutes or less
    • Ideal for pre-pigmenting prior to color correction and tinting-back
    • 22 intermixable Natural and Fashion shades
    • Economical 1:2 mixing ratio. Up to two applications in every tube



    Always use Color Charm Activating Lotion with Color Charm Demi-Permanent Haircolor for optimal results

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Color Charm available in store COLOR
Discover the products
color charm available in store COLOR
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  • DEVELOPERS

    Color Charm Clear and Cream Developers

    • Formulated specifically for Color Charm Haircolor
    • 20 and 40 volume strengths
    • Create 10 volume by mixing equal parts 20 volume with distilled water

    Color Charm Activating Lotion

    • Formulated specifically for Color Charm Demi-Permanent Haircolor
    • Provides proper level of activation for effective color deposit without lift

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Color Charm available in store COLOR
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color charm available in store COLOR
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  • POWDER LIGHTENERS

    Color Charm Powder Lightener

    • Up to 7 levels of lift
    • Controlled, reliable lightening action
    • Protecting oil system to help lock in moisture
    • For all on- and off-the-scalp application techniques
    • Dust-free formula

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Color Charm available in store COLOR
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color charm available in store COLOR
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  • PROFESSIONAL COLOR APPLICATOR

    Stylists can see and feel the difference!

    • Designed for comfortable, fast application
    • Less stress on the hand and wrist during color application compared to standard bottles
    • Ergonomic nozzle angle works with the colorist's wrist
    • Oval design fits the hand better
    • Oval design delivers optimized color flow.
    • Laser etched measuring marks do not "collect" color that makes applicator cleaning easy.

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  • WHAT’S THE SAME

    1. Same excellent gray coverage!
    2. Shade #s are unchanged.
    3. Shade names are the same for almost all shades. (changes to Toner names)
     

    WHAT’S CHANGED

    1. Liquifuse Technology now used in all shades.
    2. New shade family packaging.
    3. New floral fragrance.
    4. All 67 SHADES WILL LOOK DIFFERENT WHEN MIXED, DUE TO THE NEW FRAGRANCE.
    5. 39 shades have the same finished results. *
    6. 28 shades will have similar but not identical results due to the Liquifuse Technology update. *
    7. 14 shades are discontinued. *


    *All charts for product changes are located in the “Education Tools” section.
  • THE COLOR COLLECTION SERIES

    Click a collection and download step-by-step.

    Red Velvet Brown Silk Blonde Satin Beach Blonde Canyon Red Cafe Brown Demi Men
 
  • EDUCATION TOOLS & Offers

    EDUCATION

    Download here all our Color Charm education tools.

    Download now
  • MONEY BACK GUARANTEE*

    MONEY BACK

    Check our Money Back Guarantee on our products.

    More information
  • CONTACT WELLA COLOR CHARM

    CONTACT

    Contact your Color Charm representative for all your products now.

    See more
  • WELLA SALON FINDER

    map

    Find your nearest Wella Salon for all your professional products.

    Find your salon
U.S. DISTRIBUTOR LIST:
DISTRIBUTOR CITY STATE WEBSITE TELEPHONE
Sally Beauty Supply   Nationwide Stores www.sallybeauty.com (800) 275-7255
Aerial Company Marinette WI www.aerialcompany.com (800) 950-9565
Always Beauty Brooklyn NY   (718) 218-6726
Barbara's Beauty Bellflower CA   (800) 779-8273
Beautician's Beauty Supply Chicago IL   (773) 384-2910
Beauty Mart   MN www.beautymart.com (800) 331-3100
Ben's Beauty Supply (MD) Jessup MD www.bensbeauty.com (410) 799-3666
Ben's Beauty Supply (PA) Philadelphia PA www.bensbeauty.com (215) 634-4020
Ben's Beauty Supply (TX) Houston TX www.bensbeauty.com (800) 964-7711
Bi-Lo Distribution Inc. Melville NY   (631) 845-9780
Brown's Beauty Supply Bellingham WA   (800) 562-8826
Burmax Co. Holtsville NY www.burmax.com (800) 645-5118
California Beauty Supply Calexico CA   (760) 357-4848
Cameo Beauty Supply Amityville NY www.cameobeauty.com (800) 645-9542
Cicely's Beauty Supply Tampa FL   (800) 847-1876
Comet Beauty Products Ozone Park NY   (718) 843-2000
Cost Plus Beauty Supply Stockton CA   (800) 666-3771
Cygnus Int'l Corp. Los Angeles CA   (213) 487-1410
Elegante Beauty Los Angeles CA www.elegantebeauty.com (800) 300-5377
Emiliani Enterprises Union NJ www.emilianibeauty.com (800) 624-0405 (NJ);
(800) 442-6606 (NY)
Empire Beauty Supply San Diego CA   (619) 283-2205
Fantastic Beauty Supply Tamarac FL   FL
Flamingo Beauty Supply Miami FL www.flamingobeauty.com (800) 591-8373
Idaho Beauty Boise ID   (208) 376-0821
Irvington Beauty Supply Irvington NJ   (973) 371-0888
Jinny Beauty Supply (FL) Miami FL www.jinny.com (866) 616-3200
Jinny Beauty Supply (GA) Doraville GA www.jinny.com (800) 936-8733
Jinny Beauty Supply (IL) Chicago IL www.jinny.com (800) 535-6110
Kanan Beauty Agoura Hills CA www.kananbeautysupply.com (800) 408-8885
Karins Beauty Seattle WA   (206) 527-704
KB Beauty San Mateo CA   (800) 342-4321
(800) 998-4452
Marlo Beauty Supply   Nationwide Internet www.marlogbeauty.com (800) 333-9499
Merit Beauty Supply West Hempstead NY   (516) 481-0606
Morris - Flamingo Danville IL www.morrisflamingo.com (800) 637-1996
Nancy's Beauty Warehouse Huntington Park CA   (800) 888-4055
New Star Beauty Compton CA   (310) 637-3134
NYC Beauty Supply Passaic NJ   (973) 473-5224
Ogden Beauty Supply Ogden UT   (801) 392-7665
Paramount Beauty Distributors Edgewood NY   (631) 242-3737
Queens Beauty Jackson Heights NY   (718) 457-9701
Regal Beauty Supply Bronx NY   (800) 247-7252
Sabott Beauty Supply Philadelphia PA   (215) 533-4000
Salon Services Hawaii Pearl City HI   (808) 487-8666
Schoeneman Corp. Pottsville PA www.schoeneman.com (800) 832-3334
South Tex Beauty Supply McAllen TX   (800) 682-4420
The Nailco Group Framington Hills MI www.thenailcogroup.com (800) 362-6245
Valley Barber & Beauty Supply Harlington TX   (800) 292-7548
West Coast Beauty Benicia CA www.westcoastbeauty.com (800) 233-3141
7-Dollar Beauty Dallas TX www.7-Dollar.com 972-620-0750
Star & Bee Beauty Distributor Norcross GA   1-877-449-0077
Bee Sales Niles IL 1-800-524-9424
         
CANADA DISTRIBUTOR LIST:
DISTRIBUTOR CITY STATE WEBSITE TELEPHONE
Sally Beauty Supply   Nationwide Stores www.sallybeauty.com (800) 275-7255
Beauty Systems Group Mississauga ON www.cosmoprofbeauty.com/canada/ 1-888-241-3330
Argus Beauty Supply Markham ON www.argusbeauty.com/ 905-479-8811
B.B.S. Distribution Scarborough ON   905-619-9306
CanRad Beauty Ltd. Downsview ON www.canrad.com 416-663-7373
Capital Beauty Ottawa ON   613-722-7655
Carpi Beauty Supply Sudbury ON www.carpibeauty.com 705-566-0909
Discount Beauty Supplies North York ON   416-398-3867
Images and Shades Cosmetics Edmonton AB www.imagesandshades.ca 1-800-661-7499
Lifetime Montreal QC   514-481-1115
MidWest Beauty Winnipeg MB   204-947-3344
Mountain Beauty & Esthetic Supply Oshawa ON www.mountainbeautyesthetics.com 1-877-537-2607
Obsco Ottawa Ottawa ON   613-241-1515
O'Keefe Agencies Ltd. St. John's NF www.okeefeagenciesltd.com 1-888-424-7713
Pearlon Beauty Supply Mississauga ON www.pearlon.com/home 1-800-334-6270
Premier Salons Markham ON www.premiersalons.com 1-800-749-0805
Shades of Beauty Toronto ON   416-256-2036
Toronto Barber & Beauty Supply Toronto ON www.tbbs.ca 416-787-1211
         
PUERTO RICO DISTRIBUTOR LIST:
DISTRIBUTOR CITY STATE WEBSITE TELEPHONE
Sally Beauty Supply   Nationwide Stores www.sallybeauty.com (800) 275-7255
AYALA BEAUTY SUPPLY BAYAMON PR   787.787.3112
BEAUTY FACTORY, INC SANTURCE PR santurce@prtc.net 787.722.0304
BELLEZA Y ALGO MAS COAMO PR   787.204.4591
CHARLOTTE DE PUERTO RICO INC PONCE PR   787.284.3009
COSMETIQUE BEAUTY SUPPLY PONCE PR   787.844.8760
COSMOS BEAUTY SUPPLY CAGUAS PR   787.744.7140
CURELZA BEAUTY SUPPLY COROZAL PR   787.859.0864
DEL RIO TRADING CAMUY PR delrioordenes@yahoo.com
delriobs@prtc.net
787.898.5093
EL ALMACEN DE LA BELLEZA CAYEY PR elalmacendelabelleza@hotmail.com 787.435.8402
H. LEGRAND BEAUTY & NAIL SUPPLY YAUCO PR   787.856.7723
J M F IMPORTS CAGUAS PR   787.616.3775
J. R. BEAUTY SUPPLY BARRANQUITAS PR   787.857.1158
LA ESPANOLA BEAUTY SUPPLY MANATI PR   787.884.2363
MILLY'S BEAUTY SUPPLY CAROLINA PR millybeautysupp@aol.com 787.256.8632
PARA TI B/S VEGA ALTA PR   787.270.3397
PROFESSIONAL BEAUTY SUPPLY ANASCO PR   787.826.4554
RAFY'S BEAUTY SUPPLY SANTURCE PR   787.726.1011
ROBERTO BEAUTY SUPPLY BAYAMON PR   787.798.4491
SAMMYS MODERN BEAUTY SUPPLY PUERTO NUEVO PR Sammys@prtc.net 787.781.1453
TBS BEAUTY SUPPLY AGUADILLA PR   787.891.1360
TIFFANY'S B/S SAN LORENZO PR   787-733-1455
WONDER BEAUTY SUPPLY RIO PIEDRAS PR WBSPR@live.com 787.751.1432

CONTACTCOLOR CHARM

Do you have a question about Wella Color Charm?

Please call our Help Centers at:

US: 1-866-722-4146
Monday-Saturday 10am-6pm EST. (La ayuda esta tambien disponible en espanol.)

CANADA: 1-800-267-1962
Monday-Friday, 9am-5pm EST

PUERTO RICO: 1-866-722-4146

You can also write us at:

Wella Color Charm
P.O. Box 44048
Jacksonville, FL 32231-4048

Satisfaction guaranteed or your money back. Sales receipt required as proof of purchase. For details call 1-800-989-1755